who have visited our West Haven facility know that Fish Mart goes beyond
average state-of-the-art technology. In our search for excellence, we've
led with innovative techniques and methods to assure that our customers
receive the highest quality and widest range of livestock available in the
northeast. The success of our Quality Maximizing program is so apparent
that Fish Mart is looked upon as the prototype to be copied by anyone
entering our field.
When we began our Quality Maximizing
program, we established that there
are three basic elements in our operation which, if maintained at a high
degree of perfection, would keep Fish Mart your supplier of choice: 1) our people, 2) our plant, and 3) our product. For our
people, we set the goal as knowledgeable professionalism and dedication to
customer service. For the plant, only leading edge technical excellence
would be acceptable. For the product, the highest quality and widest range
must be the standard.
The key to the Fish Mart program is commitment to professionalism and
dedicated customer service by every staff member... no exceptions. This is not an easy task, for it means ongoing evaluation of staff
performance measured against hard standards. Those who meet the standards
remain with us, and add the training of new employees to their busy
schedules. As we expand our staff, new employees must meet the same
The physical plant is the life support system of our product. Nothing
short of the most modern equipment is allowed. There is an urgency. It starts the moment we meet incoming air shipments and continues through
unpacking, medicating, conditioning and assigning fish to properly
controlled tanks. It requires that we select and bag only the best, most
physically fit fish, and then rapidly deliver them to your location.
Fish Mart's22,000 square foot facility is fully air conditioned,
assuring all our livestock complete comfort during the summer months.
Imagine a livestock environment that isn't air conditioned! When it's 90o
to 95o outside, tank water temperature increases to almost the same
degree. This is extremely stressful to the fish, and we all
understand that stress is a primary factor in causing fish disease.
Combined with our water quality
program, temperature control of livestock
assures that you receive the healthiest and strongest product possible.
(Of course, all our delivery trucks and vans are air conditioned and fully
temperature controlled as well.)
Each of our central water filtration systems
and installed to provide maximum quality environmental conditions for
Only sophisticated central systems can achieve this level of
perfection. The biological filtration systems we employ assure ammonia and
nitrite-free water. We use ultraviolet units for removal of harmful bacteria,
parasites, and viruses. Constant testing of all systems for proper Ph and salt
levels, etc., is routine. Finally, we generate our own oxygen to assure a
regulated supply for all our packing. At Fish Mart, nothing is spared to ensure
that we deliver a superior product.
The product itself is exceptional. We require the same high standards
from our breeders and suppliers that we set for ourselves. Nothing short of the
very best available is accepted. Worldwide sourcing assures you an unparalleled
variety of fish, reptiles, amphibians, plants, small animals, aquatic
and foods. Many of the best suppliers, aware of our reputation and
concern for highest quality, will ship to no other wholesaler in our region. We
distribute only those dry goods we can recommend from our own experience.
We have implemented
practices to make ordering easier and faster... a customer sales and
technical assistance program which will increase your sales and make your
business more profitable! Our FAX line and toll-free 800 number help you order
your stock quickly and easily.
We urge you to visit
Fish Mart. You will understand why Fish Mart is the leader by which all
others are measured. You will find that we extend the same care and respect to
ALL our customers- from the smallest pet facility to the largest multiple store
or chain operation. Are we proud of what our Quality Maximizing program has
achieved? Damn right we are! And we intend to keep making improvements which
assure the quality and variety of stock YOU need to best serve your customers!